Two more grand old mistletoe men were lost to us in 2017 – Reg Farmer and Alec Wall – both of Tenbury Wells. I first met them both back in 2003, or maybe 2004, I can’t recall exactly. They were hoping to promote Tenbury Wells’ mistletoe heritage at a time when it seemed that the mistletoe auctions were soon to cease. Others involved were Stan Yapp (the ‘Mistletoe King’, who died in 2013 aged 80) and local author Jen Green (still with us as far as I’m aware!). They persuaded me to join their campaign and the five of us formed a business partnership – Tenbury English Mistletoe Enterprise, or TEME for short.
Reg, a farmer by profession as well as by name, died in August, aged 88, after a remarkable career in local government and politics, beginning in 1961 on Lindridge Parish Council and only finishing in 2011, during which he spent many years representing his area at District and County level, twice as Chair of Malvern Hills District Council and also their first and only honorary Alderman. Alec, a former police detective who had retired to the area to farm at Stoke Bliss, died in September, aged 82. He too had taken an active role in local politics, also serving several stints as a local councillor.
TEME’s aims were to keep Tenbury’s mistletoe trading tradition alive through whatever trade and promotions we could think up. And we really thought the auctions would cease (the auction site was being sold and the auctioneers who ran it were moving out of town) .
On the promotional side we created the Tenbury Wells Mistletoe Festival, along with National Mistletoe Day and the Mistletoe Queen, all of which seem like long-established fixtures now. And we (mainly me actually) encouraged the druid Mistletoe Foundation to bring their mistletoe ceremony to town each year – this is also now an established fixture.
On the trading side we launched Britain’s first online mail-order mistletoe business, sending Tenbury mistletoe all over the country (and beyond!) and launching a range of mistletoe-related products including Grow-Your-Own Kits. All of this was surprisingly successful – not particularly remunerative in financial terms but immensely satisfying. And whilst TEME disbanded some years ago our online mistletoe trading concept lives on through many other similar sites – which I like to think were inspired by us.
Meanwhile, to our slight surprise but immense relief the auctions carried on, albeit at an out-of-town site, run by Nick Champion (who had been employed at the old auction yard) who set up by himself and keeps the mistletoe auctions going (to the present day).
That TEME team was a mixed bunch though – Stan was an old-fashioned farmer and mistletoe trader, Jen was primarily promotional, utilising her substantial experience in media and marketing work. Alec was the practical man, with a police and agricultural background, running all the admin (considerable for the online business), Reg, with huge local agricultural and political knowledge, was the contacts and ideas man. I, by far the youngest, brought technical mistletoe knowledge, online know-how and media and promotional experience from many years in environmental media work.
Despite, or possibly because of, this breadth of background and experience it wasn’t always sweetness and light within TEME – there were a few falling-outs now and then! And sometimes with the conservative Alec and Reg it was best (for me) to avoid mentioning politics (though I do still miss some of the arguments!). But I think TEME’s legacy is secure – the Mistletoe Festival is now well-established and mistletoe trading continues to thrive – both at the auctions (for which we can thank Nick Champion rather than TEME – though we did substantially help their promotion!) and via the various online trading companies selling direct to the public, probably inspired by TEME and most of which are still, directly or indirectly, associated with Tenbury.
So thanks Reg, Alec and Stan – for your mistletoe legacy. It was fun too.
And, if you want to try to grow your own mistletoe, Grow-Kits inspired and developed from the original ones I designed for TEME are available from the English Mistletoe Shop:
Another mistletoe auction this week – and another week with lots of lots. All very well-berried and mostly nice green foliage, so good stuff. Some lots were looking a little yellow here and there. The standard yellow auction labels tend to accentuate any yellow in the foliage – which is a little unfortunate!
Prices this week were higher than last week “1st Quality” fetched up to £3 per kg and averaged £1.50, “2nd Quality” fetched up to £1.00 and averaged £0.50. No great fortunes to be made but reassuring after last week’s low prices. Full details are on http://nickchampion.co.uk/auctions/holly-and-mistletoe/
A few pictures below – click to enlarge them.
Meanwhile back in Tenbury Wells town centre every shop was still bedecked with bunches of ribboned mistletoe, following the mistletoe festival day last weekend. And, on this visit, I had a look at Tenbury’s new Tesco, built on the site of the old mistletoe auction yard (actually the old cattle market but most famous for the mistletoe!).
This Tesco has been 7 years in the making, controversial from the start, with worries about its effect on trade in the rest of the town and, because of the riverside site, the impacts on flooding (a serious problem for Tenbury). But in May this year it was finally opened, and they’ve included a mistletoe theme around the car park! All the bollards and the frieze alongside the open ‘market’ area have mistletoe imagery.
Or do they? It’s not very convincing mistletoe! Tesco’s designers need to try harder – they’ve got the paired leaves but not grasped the equally, if not more, distinctive geometric paired stems. But it’s too late to grumble now – and at least they tried. I’d give it ‘5/10’ and a ‘See Me After Class’. Make your own mind up from the pictures below:
To be fair they’re not alone – despite mistletoe being one of our most visually distinctive plants a lot of seasonal Christmas designers end up designing the distinctiveness out. It is sometimes quite baffling!
December 1st, National Mistletoe Day! And interest in mistletoe is building rapidly (as usual!). The first of the Tenbury Wells Mistletoe Auctions was held last Tuesday and was, I’m told (sorry I wasn’t there guys, missed the craic, hope to be there next week), much the same as normal. Lots and lots of mistletoe lots, and the ever-present media interest. The Daily Telegraph published a photo (see right) the next day but I’m not sure who else ran features. Some may be waiting until nearer Christmas.
Prices for this first auction seemed a bit low – “Mistletoe 1st Quality” fetching up to £2.50 per kg but an average of £1.25 and “Mistletoe 2nd Quality” only £0.75p per kg and averaging £0.25p. For details on these and previous years visit the mistletoe and holly page of Nick Champion’s website at http://nickchampion.co.uk/auctions/holly-and-mistletoe/
Those are wholesale prices of course – don’t confuse them with what you’d pay in the florist, greengrocer or supermarket – by the time mistletoe gets there much has been discarded and it has been handled, washed and cut numerous times (and therefore much more costly!). But if you’re a supplier these prices are a little worrying – they’d hardly pay for your fuel getting the mistletoe to the auction. I prefer to think of the mistletoe sales as a way to subsidise mistletoe management rather than a way to make mega-profit!
Meanwhile I’ve been busy all week with other mistletoe business, as indeed have others: I was the sole male at the 100-strong Wolverhampton Ladies Luncheon Club (est. 1932) on Wednesday where the table decorations were made with mistletoe supplied by mistletoe supplier Mark Adams. Mark himself featured in a picture in the Guardian a few days ago (see left).
Tomorrow, Saturday 2nd, is Mistletoe Festival Day in Tenbury Wells, where there’ll be a mistletoe kissathon in the morning (details at http://www.tenburymistletoe.org/festival.html) and in keeping with the spirit of very ancient Christmas past, a Druid Mistletoe Ceremony in the afternoon.
The Druid Ceremony is organised by the Mistletoe Foundation and officially starts at 2pm at the Burgage recreation ground . I won’t be there (sorry Suzanne!) as I’m busy talking about mistletoe elsewhere tomorrow, but I hope it goes well – it’s well worth attending if you can. Just turn up at the Burgage at 2pm or, if you want to be part of the procession, volunteer for a part etc, be at the Rose & Crown (on the north side of the river just outside Tenbury) from 1pm. Details here: https://www.facebook.com/events/296475577498104/
Mistletoe Information: for general mistletoe info visit the Mistletoe Pages website.
Berkeley Power Station, the UK’s first commercial nuclear power plant, sits on the edge of the River Severn in Gloucestershire. Opened in 1962 and closed in 1989 it still dominates the area, though it is now in advanced stages of decommission. And it is surrounded by mistletoe, as this is the nucleus (geddit??) of UK mistletoe country.
Its sister Oldbury (operating 1967-2012, famous for featuring in Blake’s 7 and Doctor Who episodes) is visible a little further down river. Hinckley Point A (1965-2000) & B (1976 to date) are well over the horizon to the south, as is the controversial part-built Hinckley Point C (20??- )
Berkeley Castle, just up the road, is at the opposite extreme of modernity, lived in by the same family since the 12th Century.
But back to the mistletoe – this is the Severn Vale, home of most of Gloucestershire’s mistletoe, growing in old orchards, parkland lime trees and riverside poplars – as well as lots of other habitats and hosts. And, last Saturday, we took advantage of a sunny day (merging effortlessly into grey rain later) to walk a circuit from Bevington, just south of Berkeley town, along the high ridge of Whitcliff Deer Park, into Berkeley town, out onto the riverside at the Power Station and along the floodwall before turning back inland.
At first, not much mistletoe –the southern end of Whitcliff Park is planted with Beech and Oak, neither particularly good for mistletoe. But further north there is the inevitable line of Lime trees, typical of English Parkland and festooned with mistletoe. Further on, in the vale itself there is a glorious excess of mistletoe on many of the road and streamside (aka drainage ditch-side) Poplars with yet more out by the Power Station site. It makes for some interesting landscapes. Nothing to do with the Power Station, obviously, but did berries glow in the winter sun more than usual?
Some pictures, some with captions, below…
Lastly, some mistletoe links – for general mistletoe info visit the Mistletoe Pages website.
Not long now until the first mistletoe trading of the season and yes, the plants are looking good yet again! That’s several years in a row now. Perhaps a bit more variable this season but here are some quick snapshots (click to enlarge them) I took of mistletoe in my mother’s garden earlier today – good material, albeit a little out of reach.
And some nicely offset by holly, though only a male tree so no holly berries. It’s the best mistletoe she’s ever had in this particular apple tree (she did have a lot in another, smaller, tree a few years ago but that one succumbed, unfortunately, to a surfeit of mistletoe. If only she’d known someone who could have given some management advice. Oh wait…).
Mistletoe Diary this season will be covering the full range of mistletoe stories, especially the weirder ones. Planned content includes the a family mistletoe tradition gift box, complete with sprig of, er, plastic mistletoe, the question of whether hanging up a plastic model of a KFC chicken basket could have the same effect as mistletoe, how best to use the Yellow Pages in a mistletoe encounter, the hazards of dwarf mistletoes in woodland ecosystems and a review of birdlime – a sticky mistletoe by-product of yesteryear used to ensnare birds, kill soldiers and which features, oddly, in literature ranging from Aesop to C. Day Lewis.
And anything else which happens to come along in the next few weeks.